Please provide a short bio, which will be used on the official web page.

Marketing professional with 8 years of cross-industry experience across tech B2B, e-commerce, blockchain, and large-scale events. Currently the UK Marketing Manager at Canonical, the company behind Ubuntu, leading strategic marketing initiatives in the enterprise technology space. Previously headed marketing at Miniso Armenia, LATOKEN (VCTV project), and Seaside Startup Summit, with a strong track record in brand development, partnerships, and communications.

An experienced CaseKey coach, she led her team to 1st place in the CaseKey 2024 competition and secured 3rd place in 2023, demonstrating a strong capability in coaching, team building, and competitive strategy. Recognized for her strategic mindset, leadership skills, and ability to drive measurable impact through collaborative marketing efforts.

Describe a time when you helped someone improve their skills or knowledge significantly. What was your strategy?

One of the most impactful experiences I’ve had helping others grow was through coaching the CaseKey teams in 2023 and 2024. In 2023, my team placed 3rd, and by 2024, we won the entire competition. The improvement didn’t happen by chance—it was the result of a structured and intentional coaching strategy. I focused on identifying individual team members' strengths and areas for growth early on. From there, I designed targeted workshops and practice sessions focused on problem structuring, storytelling, and delivering high-impact presentations—skills critical for success in case competitions. I also emphasized peer learning, encouraging team members to present to each other and give constructive feedback.

I regularly lead marketing sessions with international teams at CaseKey, helping them improve campaign strategy, messaging, and go-to-market planning. My approach always centers on personalized guidance, open communication, and creating a safe space for continuous learning and iteration. Seeing people evolve and gain confidence in their skills is one of the most rewarding aspects of my work

What methods do you use to stay updated with the latest trends in business and consulting?

I work for a company, where you might be laid off if you're not aligned with the latest trends in business.