Please provide a short bio, which will be used on the official web page.

Seasoned and results-driven Chief Marketing Officer with over 20 years of experience across the Retail, Banking, and IT sectors in Armenia. Recognized for a forward-thinking and creative approach, with a strong ability to manage multiple priorities and deliver high-impact results.

Throughout my career, I have successfully initiated and executed numerous Marketing and Sales campaigns, while playing a key role in the development and implementation of brand enhancement strategies and customer relationship management frameworks. My work has consistently contributed to business growth, brand positioning, and customer engagement for the organizations I’ve served.

Core Competencies:
B2B/B2C Marketing & Sales | Marketing Strategy & Analysis | Branding | Advertising | Public Relations | Event Management | Product Development | Customer Relationship Management

Describe a time when you helped someone improve their skills or knowledge significantly. What was your strategy?

I coach and mentor a diverse team of marketing managers, account managers, designers, and digital marketers with the goal of helping them grow into top-tier professionals in their respective fields. My approach centers on providing high-quality, carefully curated learning resources—including industry reports, case studies, and expert insights—and facilitating regular discussions on global trends and strategic developments to enhance analytical thinking.

By aligning these resources with each individual’s career goals and encouraging the practical application of new concepts on active projects, I have driven measurable improvements in both performance and confidence. This has translated into stronger campaigns, improved ROI, and accelerated professional development across the team.

What methods do you use to stay updated with the latest trends in business and consulting?

I maintain a multi-channel learning routine to stay ahead of emerging trends in business and consulting. By setting up RSS feeds on key topics, I’m able to monitor new research, case studies, and market developments in real time. This allows me to quickly integrate relevant insights into our strategic planning and decision-making processes.