Eliza Mkhitaryan
Questions
Coach at CaseKey 2025
Please provide a short bio, which will be used on the official web page.
I am a marketing specialist with lead experience, a highly creative professional who loves public speaking. As a writer, I have been published in over 60 journals, newspapers, and web pages in Armenia and beyond. I thrive on bringing ideas to life, whether through strategic marketing or compelling storytelling.
Describe a time when you helped someone improve their skills or knowledge significantly. What was your strategy?
First, I need to assess the skill level of the individual or team, as this analysis determines the depth of knowledge I need to transfer and the time required for effective training. Second, I need to understand the specific application of their skills, as this can vary depending on the field or assigned tasks. Identifying the purpose behind the skill ensures that my training is more targeted and aligned with their needs.
What methods do you use to stay updated with the latest trends in business and consulting?
First and foremost, it is crucial for me to always be in a position where I can contribute to the business. As a specialist, maintaining a sense of growth and avoiding stagnation is essential. I actively seek opportunities to expand my network by participating in various programs, courses, and webinars. In my projects, I strive to introduce new challenges and develop solutions for them. I place great importance on digital knowledge, as it not only transforms business thinking but also streamlines work processes in many cases.